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Lifter Glaze lip gloss and deep red lipstick on a dewy pink and orange gradient background.

Maybelline Lifter

Glaze Lip Balm

24-hour hydrating lip balm with hyaluronic acid and buildable tint.

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Born and raised in Los Angeles

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the most sensitive skin.

Diverse faces — find your perfect shade

Find Your Shade

Every 😊 is different! Our makeup products come in a range of colors so you can swipe right on your best match.

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